Both the gaming and social media industries are doing well. While people are spending more and more time on social media, the gaming industry market is expected to exceed $150 billion in the next few years.

 

So how do you make the most of the new trends of gaming and social media? In this article, we’ll show you some great ways to use social media to enhance your video game marketing plan.

 

Spice up your live events and streams

It’s important to spice up your live event. There are literally thousands of live streamers active today, with millions of viewers watching every move a streamer makes. How can you stand out as a streamer?

 

To set yourself apart from the crowd, spend a lot of money on marketing and do some publicity before your live event. This is a traditional marketing strategy, but you should actively adopt this strategy online as well.

 

If you learn how to do it the right way and put your all into it before you even schedule a live event, it’s a great strategy to get a lot of fans. By the time it hits the big screen, you’ve got a lot of people going crazy, so when it’s finally time to go live, you’ll be confident of its success.

 

Collaboration with industry influencers

Brands have long used influencer marketing techniques, which are particularly well-suited to video game marketing, where the target audience already knows.

 

Be careful not to partner with influencers who simply want to partner with you. You need to find influencers whose audiences are similar to those you want to reach.

 

Using humor and memes

Humor and memes should be used with caution, as mistakes can be offensive to many young people. There is nothing worse than a big company trying to use a meme and failing. Failure to do so may result in backlash from the community, leaving more damage than benefits.

 

It is necessary to research in advance what your target audience likes and shares. This strategy can be effective if there is a good correlation between memes and your company.

 

However, be careful not to rely too much on this method and come across as a silly company sharing memes every day. Also, use memes to attract users and provide quality content to visitors to your site.

 

Marketing with fans

This is a technique that you can use when you already have some established position in the industry. At this point, your opinion will become more important and your words will have more impact.

 

In times like these, encourage your fans to express themselves on social media. For example, collecting fan art is one of the best methods.

 

You can even host a contest and ask fans to submit original work, which you can later feature on your own page.